Let The 90’s Be Your Guide

Shabba Ranks

The Dancehall entertainment industry in Jamaica has not been as vibrant as it was during the 1990s.  So much has happened to have made dormant, a vibe so exciting that it was contagious and left many concluding the Jamaican genre is dead.  But not so according to Ninja Man who was one colorful artiste during the era.  In an article posted on yardflex.com Ninja Man was reported to have said, “Dancehall is not dead” but “has deteriorated.”  He further stated that “Josey Wales ah still de Colonel, Chaplin a still de Principal, Shabba Ranks a de Emperor, Yellowman and Beenie Man a King.  Shabba get two Grammy, Buju get one Grammy and Beenie get one Grammy” which could mean the titles are still unchallenged. When asked about his views as it relates to “Dancehall being locked up in jail” Ninja said, “no one artiste cyan mek dancehall guh a grung (ground) every six months a new artiste buss..”

Fingers have been pointed, harsh criticism, frustrated outbursts, and even outright disrespect have been hurdled at

Patra

Jamaican artists as a result of the failure to positively impact international audiences as the music is known for.  In retrospect, it might not have been a decline in the quality of music alone that caused the issue and places the blame squarely at the artists’ feet instead, a collective decline in common human interest within the industry to see music flourish.  In the struggle, while competing remains a non-issue, strategy and tactics lost their target.

However through it all, a general perception among the industry has been, new year brings new hope’ hence 2013 is expected to bring about hope. 

By: Sophia McKay