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Remember the Jabbawockeez? #2012 WHHDC competitors |
As Dancehall artiste Aidonia seek to re-establish his brand with an aim to achieve Dancehall’s now, “Leading Entertainer” moniker, one of his latest singles, “Pon Di Pole‘ was featured in a promotional video for the 2015 staging of the World Hip Hop Dance Championship. With a steadily increased trend across the US Hip-Hop music industry of incorporating elements of Reggae and Dancehall in the music, Aidonia’s team cease the opportunity to highlight the move which comes in tandem with their promotional strategy, and them recognising that their work is far reaching.
Now the Hip-Hop World Championship is an international hip-hop dance competition that was created in 2002 by Hip Hop International which is based in Los Angeles, California and is the producer of multiple live and televised street dance competitions including MTV’s Randy Jackson produced, America’s Best Dance Crew, the USA Hip Hop Dance Championship, the World Hip Hop Dance Championship and the World Battles and Urban Moves Dance Workshops. Hip Hop International is recognized in more than 100 countries and the competition have seen participants in the past from across the world.
So any type of acknowledgement surrounding this event/competition is good for any artiste, especially one who’s seeking to become the face of a genre. In a release Aidonia said, “it’s a great look for the career and we have to say respect to the organizers of that championship and to all the people who were responsible for that video.” And rightly so, if your song has been chosen among thousands for the advertisement of such an event. World Hip Hop Dance Championship is slated for August 3 – 9 and will be held in San Diego, California. Meanwhile, Aidonia is set to release a new 10 track album called “Project Sweat” and according to him it’s “jus sit’en fi di girl dem enjoy. Sum’n whey dem can just go suh and press play and just get inna di mood and jus listen di 10 song dem str88888…A mad sit’en” he said.
#NIPnews
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